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16 August, 2018 01:16:33 AM

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Online sale of sacrificial animals shows steady growth

Tareque Moretaza
Online sale of sacrificial animals shows steady growth

E-commerce sites have led to massive changes in the lifestyle of people with the online purchase of sacrificial animals increasing significantly.

There are several companies and sites, including Bengal Meat and bikroy.com, that offer online sale of sacrificial animals.

On the other hand, Bengal Meat has registered continuous growth in online sales. “Our company has gained customers’ trust for its efficient online services in selling sacrificial animals.

We even receive orders from outside the country,” HUM Mehedi Sajjad, Head of Marketing, Bengal Meat, told The Independent.

This year, Bengal Meat has introduced online payment facility for trading sacrificial animals. “Many people are taking advantage of this new facility. The company has received 40 per cent payment of its total sale through online transactions,” Sajjad said.

“This is a sign that more and more people are adapting to the digital lifestyle,” said Razib Ahmed, former president of the e-Commerce Association of Bangladesh (e-CAB). Although the number of online purchasers of sacrificial animals may not be much, it is an optimistic indication that the number is increasing by the day, he added.

“People’s confidence on e-commerce sites is increasing. There will be a time when people will not depend on traditional markets. E-commerce is a simple and reliable solution in a busy life,” Ahmed said.

However, some of the companies selling animals online have kept themselves away this year. amardesheshop.com, the e-shop that first started the online sale of sacrificial animals in 2009, is one of them. “We are not selling animals online considering the current situation,” explained Ataur Rahman, co-founder of amardesheshop.com.

According to company officials, Bengal Meat has received the highest number of orders this year. “We had fixed a target of selling 450 cows and have sold 320 cows till August 12. In 2016, we sold 100 cows online, and 212 in 2017,” said the company’s marketing head.

The company sells cows reared on its own farm at Santhia in Pabna and uploads a video clip of each cow on its website. The cows are then brought to Dhaka, Sylhet and Chattogram.

“Besides selling animals online, we take orders for sacrificing the animals on behalf of the buyers and deliver the meat to their homes. In 2016, we had received 39 such orders and 50 last year. This year, the company has received 80 orders for delivering processed beef to customers’ homes,” Sajjad said.

Besides the professional e-commerce sites, several Facebook pages and groups have been recently conducting online cattle markets.

The price of cattle can reach up to Tk. 3 lakh on e-commerce sites. On most of the e-commerce sites, however, the price ranges between Tk. 30,000 and Tk. 1.5 lakh.  The sites also post the breed, age and weight of the cows for sale.

There are several breeds of cows advertised on the sites. Among them, the Sahiwal male steer on the Bengal Meat site is worth Tk. 2.24 lakh. The Sindhi male bull is the cheapest with a price tag of Tk 56,000.

Subid Ali Agro has advertised a buffalo on bikroy.com at Tk. 2.5 lakh. Mazhedul Haque from Savar has advertised his black cow on the site for Tk. 2.8 lakh and has claimed that the total meat will be 600 kg. From Rangpur, Esa advertised a grey cow with the price was set at Tk 39,500.

Ekram Kabir, vice-president (communications and corporate responsibility, Robi Axiata limited told The Independent: “One of the biggest achievements of the country’s telecom industry is to connect their customers with the digital lifestyle. In future, people will depend more on e-commerce sites for all their purchases. In particular, expatriates can purchase online sacrificial animals from outside the country. It is a great success of this sector.”

EA

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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