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21 July, 2019 11:24:58 AM


Farzana Rahman Papia: A behind-the-scenes powerhouse

DhakaLive’s Nazir Hossain writes on the many facets of Farzana Rahman Papia and her work
DhakaLive’s Nazir Hossain
Farzana Rahman Papia: A behind-the-scenes powerhouse

When you watch a stunning television commercial (TVC), you always admire the director. A lot of credit goes to the graphic designer for a beautiful poster or a banner. Likewise, a singer is appreciated for a wonderful song. While the people from the front row are being appreciated, all others--the scriptwriter for a TVC, content developer for a poster or banner and the composer, lyricist, as well as other playing hands for a song--often stay behind the curtain.

Though so many people contribute from their own positions to every successful audio-visual or print production, the behind-the-scenes people usually go unnoticed.

A copywriter or a message developer, for instance, is the first person who lends life to a concept with creative writing. Their work as the ultimate behind-the-scenes powerhouse should be recognised.

Today, we bring the story of a talented content developer who contributed silently to the making of many audience-admired works. The person has a wide range of experience and expertise in developing and executing plans for message and material development, conceptualising and developing contents. She is Farzana Rahman Papia.

Inspired by her journalist friend Shanta Maria, Farzana began her professional career as a sub-editor in The Daily Star after completing her Honours and Master’s degree in English Literature from Dhaka University in 1995. She later joined Pratishabda Communication, an advertising agency, in 2006. Before venturing into this creative world, she had gathered experience by working in a few other national dailies and magazines.

She started working in Expressions Ltd as a copywriter from January 2010. While working as a member of the creative team there, she wrote scripts for press ads, TV and radio commercials, as well as other materials for many renowned brands and internationally reputed organisations.

At Expressions, she wrote the title song for the 78-episode radio and TV drama ‘Bonophul-er Gaan’ for UNICEF. Directed by veteran actor-director Abul Hayat, the drama’s title song was rendered by popular singers SI Tutul and Mimi. She also wrote the title song of a 26-episode TV drama serial, ‘Black and White’ for UNFPA too. The title song was sung by promising singer Riad Hasan.

She worked with the Bangladesh Center for Communication Programs (BCCP) 2013 to 2018 as a Message Developer and still working with them in various short-term projects.

One of Farzana’s most notable works include the writing of the theme song for the government’s campaign to introduce smart national identity cards. The song titled ‘Koti Manusher Bhire Ami Jabo Na Hariye’ was tuned by the late veteran musician Ahmed Imtiaz Bulbul.

The funniest television commercial (TVC) of Pocket RC Cola, which aired on television a few years back, was scripted by Farzana. In that commercial, everyone has one or multiple pockets in their clothes to keep bottles of RC Cola. The TVC drew the attention of the viewers and was appreciated for other memorable scenes as well. Eminent director Amitabh Reza Chowdhury and Gousul Alam Shaon brought the script to life under the banner of Expressions Ltd.

Besides, eminent singer Fahmida Nabi lent her voice to ‘Tumiheen Pratiti Din’ and ‘Shedino Mukhor Chhilo’, two new songs written by Farzana. The music for those songs were tuned by Fahmida Nabi and the musical arrangement was done by Sajib Das.

Farzana has recently prepared the entire script and jingle of the TVC for Impulse Hospital which is directed by Rifat Amin. Renowned singer and music composer Habib has done the jingle for the TVC, which is likely to be aired soon.

She also wrote the main script and layout for the film ‘Omar Faruker Maa’ is based on true story of Bangladesh’s Liberation War. The film, which received a government grant last year, is currently being produced under the direction of promising filmmaker Zahidur Rahman Biplab.

Being passionate about her profession, Farzana lately attended a two-month screenplay writing course in Dallas in the US to strengthen her writing skills. Currently, she is working on a tv drama script.

Where do you see yourself in the future? Replying to this question, Farzana said, “Following the footstep of my idol renowned lyricist Kausar Ahmed Chaudhury, I want to see myself as a lyricist as well as a screenplay writer in coming days. Besides, I want to contribute in establishing the rights of the people of this profession.”




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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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