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15 November, 2017 00:00 00 AM

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CSR activities and research

Since our corporate sector has been noted for their increasing CSR activities, it can also promote research and development in a big way
Our Correspondent
CSR activities and research

Now-a-days, business organizations are not only regarded as profit maximization machine but also they are evidenced as contributing to different social  causes, which is considered as ‘Corporate Social Responsibility’ or CSR. Chief economic correspondent of ‘Financial Times’ once stated that CSR is an idea whose time has come.

CSR is perceived as an appearance of medium of eradication of poverty, along with facilitating economic development. Since globalization promotes CSR in Asian economies, Bangladesh has been one of the developing economies where we can find both national and multinational organization’s CSR activities.

Till date, corporate big houses have eminently promoted so many ‘Corporate Social Responsibility’ (CSR) initiatives and different kind of talent hunt programs to unleash the potentiality of youth. DBBL and other commercial banks have provided scholarships to the GPA-5 holder student across Bangladesh, which has been considered as a notable CSR activity. Simultaneously many television channels, being aligned with reputed multinational & national companies, came up with various country wide reputed talent hunt programs in terms of singing, dancing, and acting competitions. Undoubtedly, these kind of initiatives are much needed for the further advancement in our cultural progressive activities. In contrast, looking from another side of the coin, in regards of promoting knowledge and merit based talent, not a distinguishable initiative has been taken so far from our corporate sector. In recent times, Professor Abdullah Abu Sayed, being invited as a chief guest in a ceremony that has been held at BUET, said that he was quite surprised why he has been chosen as chief guest although he is not an engineer at all. He was indirectly refereeing to the immense lack of our knowledge.    

Recently, Banglalink has launched ‘Next Tuber’ hunt program to find out the brightest performer of Bangladesh. Few years back, there was talent hunt program called ‘Djuice D-Rock star’ by GP. But interestingly, whenever we look into the corporate CSR or talent hunt program in Bangladesh, perhaps no one is promoting either merit based or research based talent hunt program. Even more surprisingly, Professor Samir Saha, who won UNESCO Carlos J. Finlay Prize in Microbiology in 2017, was not properly attended by our media or no huge acclamation from our corporate sector, especially from the pharmaceutical domain. It’s an irony of fate that general people are well known about the name of Jannatul Nayeem Avril or Jessia Islam; because they are being immensely promoted and highlighted by our social media and print & TV media. But who knows Professor Samir Saha? Perhaps very few people who actually look forward to keeping an eye on scientific news. In our society, it won’t be unwise to say that knowledgeable person are about to be forgotten. As a nation, we are not practising to appreciate knowledgeable intellectual individual. Day by day, our society seems to be money driven, not knowledge driven. Is this the sustainable way our corporate world is going to promote CSR activities? All the developed economies have been intensively considered as developed economies, because of their knowledge-centric and research based society.

In recent times, Mr. Risto Siilasmaa, Nokia Corporation chairman, has already enrolled into online course program of Stanford University only learn more about ‘Artificial Intelligence’, necessarily implying the importance of gaining knowledge. Whenever around the world all business intellectuals and business schools are intrinsically emphasizing the issue of ‘Big data’ or ‘Artificial Intelligence’ or ‘Block chain’ technology  and trying to find out a convenient way to leverage those concepts, on that time we are saliently focusing on ‘Miss World Bangladesh’ or something else where knowledge initiative has not been prioritized at all. We, the general people, will get used to that topic which has been significantly cultured and publicized by our corporate sector and media source. Based on empirical evidence it can be argued that not a single television talk show or long day workshop or any publicity effort has been evident in regards to make general people aware of those IT knowledge thing. ‘Artificial Intelligence’ and ‘Block chain’ technology will be the future core solution to our business sector. But astonishingly our telecommunication sector is not concerned about these IT enabled knowledge, they seem to be more concerned about their promotional activities, through promoting you-tuber to our youth. It is the high time we need to decide which thing we are going to prioritize in our lives so as to develop our nation. Because, a nation cannot be developed by achieving high per capita or healthy GDP growth rate. Only knowledge based research initiatives can lead our nation to a more intrinsically developed domain.

Since our corporate sector has been noticeable for their CSR activities, it would be their major social responsibility to promote research based knowledge initiated activities in our youth. Our young generation is well capable of taking our nation to a distinctive level, the only required thing is to integrate knowledge based research phenomenon with them. Working closely with our government, business and corporate world can strategically constitute a national CSR program, through which every year across the country, knowledge initiated research oriented and merit based talent hunting program will be launched; through which we would be able to have many more paramount innovations in our business sector.   

The writer is a freelancer

Email: asheq_ju@yahoo.com

 

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Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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