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POST TIME: 12 August, 2021 05:25:32 PM
vivo Y53s launched in Bangladesh
Independent Online Desk

vivo Y53s launched in Bangladesh

vivo, the leading global smartphone brand, today announced the launch of its latest smartphone, Y53s, under the umbrella of the youth-oriented Y series in Bangladesh.

The newly launched Y53s delivers clear photography, long-lasting superior performance, and a swift experience, making it the best social entertainment partner for users. Packed with 8GB + 3GB Extended RAM and 64MP Rear Camera*, the phone is now available for customers in Bangladesh. 

Y53s is the first Y series smartphone to arrive with the Eye Autofocus feature for a clear photography experience.  

The phone is equipped with a massive 5,000 mAh battery and 33W FlashCharge technology, aiming to empower content creators and professionals to work all day long. 

Housing a beautiful rear camera module, the handset flaunts an elegant 3D design to match consumer aspirations for a trendy device that not only looks great but offers clear shots and swift play anytime, anywhere. 

Sales Director of vivo Bangladesh, Sharon, said, “vivo is renowned for delighting its customers and enriching their lives with cutting-edge smartphones. With a 64MP Rear Camera* with Eye Autofocus and Super Night camera, the smartphone delivers clear and detailed shots, making it the perfect companion for capturing memories day and night. The entire build and composition of Y53s is a reflection of vivo’s in-depth understanding of the habits, preferences, and aspirations of the young generation. With this new addition to our Y series portfolio, we aim to deliver an outstanding social entertainment and photography experience to our users.”  

Y53s is packed with a triangular camera setup of 64MP Rear Camera*, 2MP Bokeh camera and a 2MP macro camera. Combined with Eye Autofocus technology, the camera setup creates a software-hardware synergy that results in clear photos and videos. 

The inbuilt Phase Detection Auto Focus (PDAF) technology delivers continuous focus on the subject, thus producing sharp portraits and action shots. The Super Night Mode in Y53s automatically increases the brightness in low/dim lighting conditions while optimising the various noise points in the frame. 

The Super Night Selfie intelligently captures multiple frames and stitches them together to improve the clarity of selfies at night. Furthermore, the Aura Screen Light can be manually turned on to enhance soft light and brighten up the face with a warm light that automatically adapts and adjusts the balance of light in the surroundings.

The Y53s has an Ultra-Stable Video feature that uses EIS (Electronic Image Stabilization) technology, which electronically adjusts the frame to eliminate camera shake during hand-held shots for smooth and steady video capture. 

The smartphone also has an advanced Multi-Style Portrait feature, which uses Bokeh effects, AI Face Beauty, and tone adjustments to make subject details richer, minimise false colors, and deliver a superior photography experience.

The phone boasts a massive 8GB RAM + 3GB extended RAM, along with 128GB ROM + 1TB Memory Expansion that allows users to store and use more apps with ease and without lags. The smartphone uses an optimisation algorithm, which combines the RAM and ROM effectively to switch between apps easily and increases memory usage efficiency. 

With its 3D body and a sophisticated and textured look, the smartphone comes in two trendy nature-inspired colour themes: Deep Sea Blue and Fantastic Rainbow. Side Fingerprint enhances the integrity of the overall outlook while perfectly matching the style of the smartphone.

The Y53s is now available for purchase in offline all authorised vivo retail stores, brand shops, and e-commerce websites named G&G, Pickaboo, Robishop & Othoba.com, priced at Tk 22,990, read a media release.

BK