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POST TIME: 12 October, 2021 10:42:04 PM
Akash offers cashback to ‘protect customers’ interest’
Staff Reporter, Dhaka

Akash offers cashback to ‘protect customers’ interest’

Akash has launched a “Clean Feed Blackout Cashback” initiative on recharge as all channels are not available currently.

Government has recently taken steps to broadcast foreign channels on “clean feed” (without foreign advertisements). Following the government's directive, from October 1 onwards Akash has stopped the broadcasting of some foreign channels- with advertisements. 
Considering the current situation, Akash has launched the offer to protect customers’ interest, said a press release.

Under the offer, customers will receive instant cashback up to Tk 200 (depending on the package) if they recharge the required amount (or above) for their package from 00:00 hours of October 11, 2021 until further notice. 

Customers who have already recharged before the campaign period or were active within October 1 – October 10, an adjustment will be provided to the Akash account after the end of the month.
This decision was made as part of the operator's compliance with the government's requirement for transmitting foreign channels without clean feed or foreign advertisement, the statement said. 
Customers can watch 34 domestic channels as well as approximately 20 international networks such as Star Movies HD, BBC, CNN, Al-Jazeera, NHK, and France 24. Akash management is aiming to improve the number of channels available every, the statement added.

Muhammad Abul Khair Chowdhury, head of marketing and business development, Beximco Communication, said “We welcome the government's initiative to implement Clean Feed (ad-free) in the airing of international channels in the country. This will boost the government's annual revenue.” 

“The country’s only legal Direct-To-Home service provider Akash since its inception has taken customers' interests as a key concern. As a result, in order to assure a legitimate TV viewing experience, we have decided to give cashback to consumers on a package basis. We have opted to grant this cashback despite of having annual contracts with the channels since customer satisfaction is our top priority,” he added.
Akash provides its service using the feed of the Bangabandhu Satellite-1 from May, 2019. The one-time price of Akash Basic and Regular connection is Tk 3,999 and Tk 4,499 respectively. Akash connection is available at 8000+ retail outlets throughout the country in all 64 districts.

HM