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29 April, 2021 10:02:48 PM

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Bata launches Eid collection

Staff Reporter, Dhaka
Bata launches Eid collection

Footwear brand Bata launched its Eid collection focusing on comfort and style, the company said in a press statement.

The collection includes 500+ new designs for men, women, and children.

Bata also launched a new technology called ‘Insolia Foundation’, which delivers superior walking comfort and balanced heel stability.

The company is offering 60 per cent more comfort through the biodynamic foot support that has been tested and validated at the Whales Centre for Podiatric Studies at Cardiff Metropolitan University in the UK.

“Covid19 has transformed the fashion world and now comfort is the new cool,” said Iftekhar Mallick, head of marketing of Bata.

“There’s a new demand afoot to add more comfort to everyday attire without compromising on the style. We translated is core insight into our Eid Exclusive Collection this year.” he added.

In preparation for a safe shopping environment, Bata has made significant enhancements to the store environment and operations to prioritize the health and safety of customers and staff, the statement added.

HM

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
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Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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