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15 July, 2021 03:19:36 PM

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EURO 2020 partner vivo repairs old tournament photos using artificial intelligence

Official partner of the Euro 2020, vivo presented the closing ceremony for the tournament
Independent Online Desk
EURO 2020 partner vivo repairs old tournament photos using artificial intelligence

As the official partner of the UEFA Euro 2020, global smartphone brand vivo presented the UEFA with famous tournament photos from the past, which were restored using vivo’s proprietary artificial intelligence technology. vivo presented the photos as a gift on the occasion of the 60th anniversary of the championship.  

As the first-ever presenter of the EURO 2020 closing ceremony, vivo presented a spectacular championship finale at the Wembley Stadium, integrating state-of-the-art AI technology and exceptional performances for the event’s millions of global spectators, said a media release. 

One of the first large-scale sporting events following a year of social distancing, the EURO 2020 has been the most technologically advanced European Cup in the championship’s six-decade history, catering to the high expectations and passion of fans across the world. 

Before the tournament, vivo launched its‘To Beautiful Moments’campaign and invited fans to channel their energy into the game by sharing on social media.

The content generated by fans was featured during the EURO 2020 closing ceremony. 

Spark Ni, senior vice president and CMO of vivo, said that the brand hopes to continue its partnership with UEFA. "Our brand is thrilled to have helped make moments around the beautiful game a little more magical for our users, followers and fellow fans. Throughout the tournament, it has been amazing to connect with people across the globe and we look forward to channeling this passion into our continued partnership with UEFA," Ni said. 

BK

 

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Editor : M. Shamsur Rahman

Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.

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